New Editorials and London

Here are two of Freja's March magazine madness editorials:

Chic Mystique
W Magazine March 2010
Ph: Mario Sorrenti

Love At First Sight
Vogue US March 2010
Ph: Steven Meisel

I'm just so happy to see Freja in US Vogue that I can't really say anything substantive or meaningful about the editorial. Usually I'm apathetic towards standard studio edits, but this one is special, obviously. And the rest of the cast is so great that I don't mind that Freja only has three shots. I like to think of this as a stepping stone to bigger and better things, hopefully. Finally US Vogue is changing up their model casting. In addition to Freja, this issue also boasts debuts for Abbey Lee, Patricia van der Vliet, and Mirte Maas! If Anna Wintour keeps this up I'll actually be looking forward to getting my copy of Vogue in the mail every month. Now...if we could just get her to do something about those awful celebrity covers....but even that might be changing in the near future. I swear, this entire month has seen the fashion world turned upside-down and inside out, especially for us Freja fans.

Anyway, as you all know by now, Freja is in London and she's already walked two shows, one of them a debut for her: Julien MacDonald and Acquascutum. The craziness continues, so if you thought this week was going to be a nice break between New York and Milan, think again. London is the place to be right now as a lot of models are walking there this season (think Anja, Abbey, Freja, Karlie, Sigrid, etc). I think this is great for a city that's generally overlooked. Collections have been strong so far so take a look when you get the chance.

Oh, and thanks to tFS member s'gnac, we have a preview of Freja's SPUR cover. I guess that means it's out in Japan and hopefully we'll be able to see some scans of the story eventually.

Image Credits: My scans, amazon.co.jp via s'gnac @ tFS

Spur

Whew! Just wrapped my last booking of the year...Freja Beha Erichsen for Spur ...coming sometime in Spring 2010. I must be mum and not preview too may of the choice looks (it was a personal style story) or unveil too many of of Freja's disclosures before the story runs but suffice it to say it was a lovely sitting with the coolest girl around. A fast shoot in a real location instead of another sterile studio...a ruthlessly efficient team tracking the strict briefs from the Tokyo office ... mid-70's rock n roll vibrating from the speakers...you have to love a calm, laid back gig like this. Now if only fashion could be like that EVERY day.

Thanks to the The Imagist, we have info on some upcoming work. Personal style story eh? Should be interesting to see how that works out considering that Freja's style as we know it is pretty basic and black. But you know how they always like to gussie things up for features like this. So maybe we'll see more designer labels? Perhaps some Yohji, Junya, and Comme des Garcons? That would be fitting considering the publication's country of origin.

Speaking of, any readers out there from Japan? If so, wanna send me a copy when this comes out? I'll be eternally grateful. Onegai shimasu? I'm actually being kind of serious here because I have no idea where or even if Spur is sold near me.

Anyway, I'm excited to see how this story turns out. And it's always nice to hear news that reinforces the perception we have of Freja as cool, laid back and easy to work with. I don't think I've ever heard anyone say anything bad about this girl. Have you?

And before I forget, happy holidays everyone! I'm officially on vacation until 2010, but will try to update as much as I can provided that there's news for me to update on. After all, fashion and Freja need vacations too. :)

Image Credits: theimagist