Lagerfeld Loyalty

For three years in row now, Freja has been the face of Karl Lagerfeld eyewear. So even though the clothing part of Karl's namesake line has folded, the eyewear component is still going strong as evidenced by these new SS11 campaign images:

Ph: Karl Lagerfeld
Styling: Felipe Mendes
Other Models: Baptiste Giabiconi

It's refreshing to see this kind of loyalty. Yeah I'm biased, and yeah if it were another model I'd probably be annoyed as hell. But there is something to be said for this type of devotion, reliance and familiarity. Especially when everything else in fashion seems to change faster and faster with each passing season. Change is good, but we do need some constant anchors keeping us grounded with our heads on straight. Otherwise, we're just flying about all over the place with nothing to cling on to. So for me, Freja by Karl is a constant. It's a soothing comfort. It is always good? No. Does it always make me feel good? Yes. It's like mac and cheese, chicken pot pie, ice cream sundaes or any other thing we indulge in whenever we just want to shut the world out. Your "comfort food" might not always be good for you, but it always makes you happy. And when (heaven forbid) the day comes that Freja and Karl stop working together, I will be crushed. So let's just hope that day is a long way off into the future. For at a time when the fate of Dior, Givenchy, and possibly a few other design houses lie in such uncertainty, I want my constant now more than ever before.

SS09

SS10

So I say thank you Karl! For your impeccable taste in models, and for your loyalty and support of said models. Now may Freja get the Chanel F/W 1112 campaign....amen.

Image Credits: designscene.net, karllagerfeld.com, 2b Management Facebook via tFS member tentalicious